Join The Ultimate Casino Gaming Destination – Leovegas – Your casino is a unique addition to the market and an attractive place for your visitors. But do they know it? With the right casino marketing, your location can transform from a mid-tier competitor to an industry-leading powerhouse. This is where this blog post comes in.

In this post, we’ll explore some tried and true casino marketing strategies that are sure to improve your business now and in the long run. The main part? Most of the ideas below are easy and inexpensive to implement.

Join The Ultimate Casino Gaming Destination – Leovegas

Join The Ultimate Casino Gaming Destination - Leovegas

Since the competition between casinos is so fierce, discovery is very important. Visibility refers to how easy (or difficult) it is for your audience to find you online.

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Imagine you are one of your potential guests looking for a great casino. How easy will it be to find you online? Try entering some searches in different search engines, check reviews on travel sites and look for casinos like yours on social media. By noting how often your casino appears and how high it ranks in the search results, you can get an idea of ​​how good your discovery is. Currently, we recommend using marketing and SEO tools such as Moz and SEMrush to better understand the situation.

In addition to investing in equipment, you can increase your casino’s online visibility in several ways:

There is more to your casino than just the playing field. You can also offer your guests a luxury hotel offering, state-of-the-art technology, flexible event and entertainment venues, award-winning spa and health clubs, or delicious restaurants. So when it comes to selling your casino, you need to think about the big picture.

Casinos are often the perfect venue for large events, including weddings, conferences, business retreats, group lunches and family reunions. To attract these types of prospects, your marketing should include specific messaging and targeting for events and group business.

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For hotels and other destinations, Competitive Advertising™ can be a good fit for casino marketing as you try to attract more group business. Advertising in competitive markets gives you more exposure to planners looking in similar areas or sister markets to your casino, helping you find group business that you might not otherwise come across. Search Ads™ keep you in the spotlight, and when event planners are looking for solutions – when their search needs to continue on the highest target.

For too long, marketers have focused solely on demographics to guide decision making. Casinos pay close attention to the age, income and education of their audience members as indicators of future behavior.

This focus is very useful – there are some differences in audience behavior based on demographics. According to Andersen Digital, “While Boomers and Gens spend 80 percent of their casino money on gaming and 20 percent on food and entertainment, Millennials spend 30 percent on gaming and 70 percent on food, o “can spend on entertainment and non-gaming services.” Strategies to reach millennial and Gen Z consumers are critical, including expanded entertainment and dining options, online elements of floor games, and increased mobile marketing.

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But while demographics are useful, they’re not the only useful information about your audience. For example: Imagine a group of women standing outside your casino. Let’s say you know their demographic—they’re all in their 20s or early 30s, college-educated, and in high-paying jobs. But do you know why they exist?

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These women may be on a business trip with an hour to kill before their next meeting. They may be in town for a family reunion. Or they could just as easily be there to celebrate a bachelorette party for their friends. With just their demographics, you can make assumptions about their motivations, pain points, and what they’re looking for.

The “job to be done” framework helps marketers understand the true motivations of their audience by describing the “job” the prospect is “hiring” for. In our example above, a group of women visiting a casino for a bachelorette party are “visiting” the casino for the party atmosphere, the fun and relaxation time, and the great mix of entertainment, gaming, food and drink. Conversely, if those same women visit a casino as part of a work function, they expect a flexible and stress-free work environment, smooth logistics, fast Wi-Fi, enough space to charge their devices, and perhaps a quiet place to work in between. meetings.

It’s important to understand what your audience is looking for in the space and what they’re “recruiting” you for so you can adjust your messaging, marketing and offers accordingly.

Most casino appeals are based on emotional decisions. Gaming, dining, entertainment and other casino attractions are designed to make customers feel good. By doubling down on those feelings, you can improve your casino marketing results and keep customers coming back for more. possible

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Feedback loops are defined when the output from the action is fed back as an input to the beginning of the sequence. For example, if a child does something funny and is greeted with laughter or applause by their parents, they may do the same thing they did to get the same reaction.

Positive feedback loops increase the likelihood that the action will be repeated. On the other hand, negative feedback loops reduce this possibility. An example of a negative feedback loop is parking in a loading zone and receiving an expensive ticket. You will be less likely to stop in the loading zone for fear of getting another ticket in the future.

You probably already use positive feedback loops in your casino, perhaps without knowing it. Guests who win the game feel happy and may play the same game again in the future. They may even try to recreate the winning conditions. Those who have a negative experience are less likely to return.

Join The Ultimate Casino Gaming Destination - Leovegas

Consumers almost always trust each other more than your brand. Whether they rely on word-of-mouth recommendations from friends or reviews from strangers on the Internet, potential guests and customers are more likely to listen to each other than to you.

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This means that you need the help of others to build trust in your brand. Social proof refers to the idea that people copy the actions of others they admire. There are several ways you can use this when marketing your casino:

There are many ways to use social proof creatively. Consider where your audience goes for motivation and information, and you should have a good idea of ​​where to start.

Casinos are in a time of rapid evolution and change. Online gaming, entertainment contests, virtual and hybrid events, e-sports and virtual and augmented reality are playing a major role in changing the casino landscape. To stay competitive, casinos must understand and utilize the latest trends in technology and gaming.

As you begin developing your casino marketing strategy and testing campaigns, there are a few technologies and trends to keep in mind:

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Thinking of becoming the next “big thing” for your casino event? Check out the event trends shaping the industry so you can stand out as a venue.

Working in technology since 2010, Laura has a decade of experience in marketing improvement. He has experience in business start-up and expansion, customer marketing management and speaking at live events such as WeDC Fest 2018. He founded Descripti and Paradigm Labs and currently works with companies to improve customer relationship management and content strategy. LinkedIn | website

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